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Strategy Advice from A Video Content
Plan your way ahead & roadmap for video content. Visualise
the message of content you want to present to your audience,
then ask yourself 'How can this message be transformed into
Appreciate the video format —> under 30s if not providing
clear value to customer
Always lead with 'Why?' What is the purpose of your
Utilise your brand's identity to create a conversation &
generate leads. Video isn't necessarily about getting sales,
however it can be one of many methods.
WOM as one of the strongest means of advertising
The key questions for developing a strategy:
Where to sell
When, where and how should you upload?
Make sure you upload natively to every platform you want.
Different websites, like LinkedIn and Facebook, format videos
Put external links to your content as a comment.
Use relevant hashtags on your post so that your content will
pull onto feeds containing similar ideas. This method can help you
reach 2nd and 3rd level contacts you may want to work with!
Post before & after work, between the hours of 7:30 -
8:45am and 5:30 - 7pm respectively, so that you don't miss reaching
out to people at work.
Be personal with your audience. Help people connect with your
brand & ideas, but also understand the limitations of the
platform you're using
Allowing people to picture themselves with your product builds
a connection. associate your product with specific environments and
Ensuring Your Content Gets the Right Reach
Video content should be used to advertise & amplify
everything else your firm does.
Understand where your audience engage with content. Look at
what works for other brands, and experiment with possible
strategies. You won't always get it right the first time, but
content is consumed so fast, that you won't need to wait long to
Create sense of consistency with your brand. Your followers are
'creatures of habit', and so people get confused when you divert
too much from your overall message.
People like to follow/be involved in something that has a
community feel. Holding conversations with your audience means you
are more likely to grab their attention. Trust & loyalty always