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Jun 30, 2019

Guest Summary

  • Brandon Martignago - https://www.instagram.com/brandyboy/
  • Active Social Media Influencer over two accounts
  • Passionate about fully immersive hospitality linked to locality
  • Psychology Graduate
  • Started Own Business – Dulcie’s Bar Bohemia, located in Kings Cross, inspired by the 1930’s Kings Cross and Dulcie Dreamer

 

Reach of social media, working with influencers and building an online brand

 

Influencer

  • Started as addressing his self-worth and promoting his confidence on a mass public scale
  • Became about showcasing their (the photographers) work featuring himself
  • Selling products is not all what social media is about; users need to find the drive that pushes them to create personalised content
  • Instagram is about keeping you on the platform for longer, the algorithm has changed in regard to user activity
  • Partnering with brands can cause changes in authenticity such as promoting products you previously opposed to
  • Using Instagram to address issues which you are fighting within as a form of expression, so followers can relate

 

There is a certain key to Instagram:

  • Good quality photos that convey a meaning
  • Obtaining a quality and meaningful posting scheme to keep followers intrigued
  • Relatability so followers can compare themselves to their influencers

 

Business Perspective

  • Build a personal brand, create a reason to exist (attract people’s attention)
  • Building stories through your content (more than just a day to day basic post, need to convey a stronger perception and meaning)
  • There is a whole variety of people/businesses that are the same as you, so show that you have something to offer or show something that others don’t
  • Brandon opened a business and used his social medias to publicise his business which had a positive impact on his clientele
  • Instagram is a snapshot of your life, fragments of time displayed in photos and videos, therefore show how these moments are important through relatable commentary and taglines.

 

Building Your Following

  • Never buy followers/likes, it removes authenticity
  • Using the platforms to make connections with your suppliers such as alcoholic suppliers
  • Taglines – this will enable Instagram users to post photos and tag suppliers who can repost their content
  • Business profiling allows you to see when people check your Instagram, what to post and how to engage with the content
  • Instagram has become so intrinsically linked to the day to day life of users
  • You can buy clothes through Instagram through the “shop category”
  • You can fake it by buying followers and creating standard content, but the ability to be creative and unique content is diminished

 

The Specialist

  • You need to be on top of that person in regard to research in order to find the right people to promote you
  • Try and find your niche in order to find something that you are passionate about
  • Hashtags are a key way to find people who are keen on your company
  • People want a connection with you, therefore the products you promote need to be tied with your key ideas and values
  • There are followers over a range of markets
  • 2% of followers to a page are usually involved with that person they follow
  • 8-10% of followers like your photos on average
  • You will never get authenticity if you fake it
  • Find an interesting location and use it to get in with a certain area
  • YouTube is a good way to get an understanding of content
  • Play around with filters, apps, to see what you want to do and how to use your equipment

 

Top Tips:

  • Find your niche
  • Ask questions to other influencers
  • Engage with the people in your market
  • Try and get collaborations with strong influencers
  • Reach out to a PR agency

 

 

Products Recommended

 

Sponsors 

A massive thank you to our sponsors ENKE & CO, if you are looking for business advisory, accounting and taxation packages head to www.enkeco.com.au 

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